Why choose the Business & Marketing Certificate?
This one year foundation course is suitable for post 16 learners wishing to gain skills and knowledge to apply for a variety of jobs or apprenticeships.
The emphasis is Marketing, but you will study a wide range of business skills and theories. Marketing is all about identifying, anticipating and satisfying the needs of customers. Below are some of the topics you will study:
- What strategy should I use to promote a product or service?
- How do I develop a brand personality?
- How do I create a digital marketing communication?
- What factors affect the success of a marketing strategy?
- What are the features of a successful product?
- How do I plan and present a marketing campaign?
Extra-curricular Activities
The course involves business visits linked to your coursework. In the past we have taken students to Aztec Watersports, Cadbury World and Westons Cider.
Progression Opportunities
On successful completion you can progress to a Level 3 Business course at the College, which in turn could lead to higher education.
Assessment
Assessment will be a mixture of exam and coursework:
Unit 1: Onscreen test marked by the exam board. The test duration is 75 minutes. This is worth 25%
Unit 2: Internally assessed coursework task based on conducting and presenting market research.
Unit 3: Internally assessed coursework task based on creating digital communications. This may include e-mail marketing, social media, affiliate marketing, websites and mobile marketing.
Unit 4: Internally assessed coursework task based on planning and presenting a marketing campaign for a specific product or service.
Teaching and Learning Styles
The following teaching methods will be used:
- Case study discussion
- Group activities
- Workbook activities
Success Criteria
We find students with the following characteristics are most likely to succeed on the course:
- Excellent attendance and punctuality
- Team players
- Reflective learners
- Able to submit work to deadline
- Students with enthusiasm for the subject
Entry Requirements
| Skills & Attributes Required for Success | Guidance on Costs or Commitments |
|---|---|
| Ability to meet course deadlines, good attendance and punctuality. | Compulsory trips with an approximate cost of £30. |
Qualifications and Enrollment Options
| Qualification Name | GCSE Equivalence | Duration | Awarding Body |
|---|---|---|---|
| Business & Marketing Certificate Level 2 Applied | 2 GCSEs (2 Blocks) | 1 year | BTEC |
Related Courses / Activities
Sport Level 2 Applied
Health and Social Care Level 2 Applied
