Worcester Sixth Form College BTEC Business students conduct market research for Baylis Vauxhall
The BTEC Business staff at Worcester Sixth Form College were approached by the Baylis Vauxhall Group to carry out some market research. Students visited the dealership in Worcester and interviewed managers to help them understand the requirements of the task. They then conducted market research using survey monkey and face to face interviews in and around Worcester. The findings and recommendations were then presented to one of the Directors, the Group Sales Manager and Marketing Executive from Baylis Vauxhall.
Kerry Morris, BTEC Business teacher at the College, said: “This was an excellent opportunity for students to complete their assignment by linking up with an actual business. I was extremely pleased with how well the students presented their results and responded to questions from the managers. This task has really helped to develop their employability skills.”
Rob Bishop, Marketing Executive at Baylis Vauxhall, said that the presentations were really useful for the business. It reinforced some things they already knew but also gave them new ideas to think about as well.
Some of the students who participated in the research have said: “It was very interesting to be able to look into the actual day-to-day running of a business” and “It was good to be able to present our findings to staff at Baylis Vauxhall. It made me feel I had really helped the business.”