Further to the tremendous success of reaching the Young Enterprise National Finals in June 2019, five female members of the team have officially registered the company. Building on their Young Enterprise success, the girls’ are determined to continue myaMEgo beyond Young Enterprise as they are confident that their toys can change lives for the better.
Their products are aimed at creating a toy that introduces concepts of emotional development and mental wellbeing to children at a younger in order to create positive habits in childhood that can continue into later life, hence reducing the burden of the mental health crisis facing adolescents today.
In order to reach as many young people as possible and spread the message of emotional communication to a wider scale the company needs support! The girls’ who are second year students at Worcester Sixth Form College explain that: “The average age of onset for a clinically diagnosable mental health condition is just 14. If we work hard enough, we are determined to tackle the roots of these disorders by improving the way we talk about how we are doing on a daily basis, not just when things get too much to handle. Starting with small positive lifestyle changes for both adults and children, we are certain that our aMEgos are the perfect tools to aid a huge future change. For example, over 40% men will not talk to anyone about their mental health. My aMEgo ltd want to combat this stigma early in life and changing social perceptions preventing conversations about mood and emotions.”
The company want to scale up the business from a small local company to selling their product on a larger scale. As five young, determined and innovative businesswomen, their only setback is the funding needed to launch their product to a bigger audience. To help in their fundraising attempts, the company have set up a crowd funding page and would welcome the support of the county and beyond to achieve their target. Please visit https://www.crowdfunder.co.uk/myamego to support their efforts.
Edward Senior, Principal, commented: “I am extremely proud of the achievements of these students – not only their business acumen, maturity and hard work, but also the fact they chose to champion such an important issue for young people.”